A new domain is great because it comes without the baggage of an older site, but it also misses out on the time and energy that may have gone into an older site – especially when it comes to the search engines. Google and other search engines see websites a bit like fine wine – the older they get the better this must be. Of course, Google has yet to realise that some old wines still turn to vinegar and newer sites are more likely to be up to date and fresh. Don’t let the lack of links, content and other problems that face a new website get you down, I want to share some tips with you as I often help people launch new sites and do it myself often enough – this very site was a launched a year or two ago and started with nothing – now it gets regular search traffic and great feedback.
Step One – Do It Right the First Time
My number one tip for website builders or buyers is to make sure your website is built the way you want it the first time. I say this from experience. It is easy to be excited and in a rush to launch a new website but take the time to make necessary changes that will help you in the long run. You don’t want to launch your website and then have to fix little problems day after day.
- Make a clear plan about what you want from your website including design, function and other elements.
- Don’t set yourself too strict a deadline, unforeseen problems will always arise when designing or having a new site built.
- Think of your website as a long term investment like property, it is unlikely to pay off in the first weeks or months.
Step Two – The Long Term Vision
Your website should be functional and enjoyable for you and your customers for the long term. This means making it as perfect as you possibly can so that you don’t have to make major changes in say, the next 12 months. Periodic website changes are needed but major overhauls take time and money so as I said earlier, do it right the first time! Your long term vision needs to keep in mind content (such as blog posts, videos and sales pages) with SEO (search engine optimization) in the back of your mind at all times. Search rankings don’t happen overnight so you need to be consistent and write constant blog updates, social media posts and more or have someone do it for you if you don’t know how or are time poor.
Too many website owners (strangely, it is very very common in Australia) are afraid to invest even a few hundred dollar a month for good content production and website management that will reap massive rewards in the medium and long term. You also need to be slowly building up links to your website but this is a much more complicated matter so I won’t go into too much detail here.
Step 3 – Marketing, Marketing, Marketing
Have a clear marketing strategy for your new website. You won’t get search engine traffic straight away so be sure to set aside some money for ad-words or other online advertising initiatives. This is a great way to get your site started while you are waiting for your SEO techniques to pay off. This means social media marketing as well! You need to be a bit of a self promoter online and as cheesy as you may feel promoting yourself it is a neccesary evil of doing business online. Remember, your new domain needs to gain traction online so advertise and market it properly and don’t take any shortcuts – they will come back to haunt you later!
I am a professional writer and run my own online marketing company. We can help you with social media, website content and even website design. If you need some help please visit http://doublefoot.com.au, if not, then good luck and all the best with your new website domain!