Why Australia’s NBN is no longer true ‘broadband’

I hate copper - not the actual metal - as it is blameless in the debacle that has become the National Broadband Network in Australia. Under the Liberal - National Party coalition the NBN has been transformed from a standardised FIBRE broadband network to one that...
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Dream Create Grow Online Marketing Series

My name is Kevin Halliday and I started Social Step to bring my own experience and knowledge to offer a personalised and professional service to all sizes of business. I also really love local businesses, but at the same time understand that the world is changing at a...
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Why it’s time to rejuvenate your Facebook page

1.7 billion active monthly users, 1.25 billion mobile users and 900 million active users - these are the staggering statistics of Facebook user activity. 49% customers support brands through their Facebook pages. These numbers are proof enough for businesses to have a...
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Forget the Link Building of the Past

I still receive junk emails offering me thousands of links for a bargain price and wonder how many websites (especially businesses) use these services. I started this blog some time ago and since I have started only writing about writing on here I wanted to cover some...

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Changing Your Blog Writing Style

It can be really difficult to adapt your writing to the right audience by changing your style. We can all get stuck in the same old writing routine and begin to come across as boring and robotic. So how can you spice things up a little bit? Use Props and Gimmicks! Be...

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Google to stop right column ads

In a sign of the continued dominance of mobile advertising for the Adwords and Adsense platforms, Google is ditching all ads shown on the right of search results. Usually, after a Google search, users on desktop would be shown paid advertisements on the right hand...

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More than Words for your Business Website

The problem with SEO and IT companies is that they are staffed with people that are great with coding and technical issues but when it comes to writing and understanding content they are found wanting. Everyone involved with online content production loves to use the...

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