In a sign of the continued dominance of mobile advertising for the Adwords and Adsense platforms, Google is ditching all ads shown on the right of search results.
Usually, after a Google search, users on desktop would be shown paid advertisements on the right hand column, paid ads at the top, and search results underneath.
Google has been working on the layout for some time, and said it will improve “highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers”.
The changes are unlikely to have a massive impact on PPC campaigns that show on all platforms.
However, PPC campaigns that only show on desktop computers could be affected as there may be less ad spaces to bid for, artificially driving up the price in Google’s favour.