A new feature on Facebook business pages has arrived recently allowing users to “tell their business story”.
This is great for small businesses that don’t have any video editing skills to create something simple with backing music to share what they do.
An example of the new Facebook videos
More Facebook Video features to come?
Hopefully, this is the beginning of some more robust video creation tools on the facebook platform. Why do I want that?
Well, video is now the best way to get more reach on your Facebook page. While you may have seen organic reach falling, the reach of video is rising.
This may be to try and quell some rumblings of revolt from Facebook advertisers who are getting sick of the ever falling reach of their posts, images and links.