It can be really difficult to adapt your writing to the right audience by changing your style. We can all get stuck in the same old writing routine and begin to come across as boring and robotic. So how can you spice things up a little bit?
Use Props and Gimmicks!
Be showman! If you think your blog posts are ok in terms of style then they may just be missing something a little extra:
- Pictures – one of the most often neglected elements of blog posts is pictures. Yes, your words are important but you need to grab a readers attention as soon as they enter your website.
- Video – why not record your own video or add related YouTube videos to your blog posts? This not only helps fill out your blog posts but it will keep readers on your site for longer.
- Facts – just adding clear facts to your blog posts can highlight how much you really know and improve your writing style. If you really want to make your facts and figures stand out then use an info-graphic.
Experimenting with Style
You will have your own specific style of writing that has developed over the years and you probably don’t even notice. If you want to play around with your own writing style then have a look at other blog writers and how they write. Can you emulate any of their style? Probably not immediately but with some practice a good writer will be able to write in a style that suits the subject.
Understand Your Writing Comfort Zone
You have probably seen a lot of blog writers try and be ‘funny’. It is very difficult to do this properly as a writing style, especially if you are trying to cover a serious subject. I think tech writers are the worst at this trying to engage readers with cheesy jokes and not-so-witty asides. The answer is simple – if you can’t write well in a certain style then don’t!
It is better to keep to the same old style when writing on your blog rather than write terrible posts in a style you are not comfortable with.
Adapting Your Language
To really change your writing style you need to know how to change from formal to informal language uses. Of course, if you have a largely professional audience then a dry, matter of fact style can be good. However, if you have a fun product or service then you want it to seem light and even entertaining. Keep your sentences short. Use abbreviations and don’t be afraid to use casual language.
The most important thing to remember when changing your writing style is that practice makes perfect. The more you challenge yourself to write in different styles the easier it will be to jump between different writing styles.