How your small business can out perform the biggest companies

Just because you are operating a small business doesn't mean you can't compete with the big boys! In fact, there are many advantages to being a small business and key amongst them is flexibility. Large businesses tend to be inflexible, requiring board approval,...

Is your business a victim of click fraud on Adwords?

We like to think that Google would be on top of its game when it comes to invalid clicks on ads - especially since it makes them so much money! However, the evidence provided by many clients (and possibly you yourself if you found yourself here) is that Google has...

Why Australia’s NBN is no longer true ‘broadband’

I hate copper - not the actual metal - as it is blameless in the debacle that has become the National Broadband Network in Australia. Under the Liberal - National Party coalition the NBN has been transformed from a standardised FIBRE broadband network to one that...




Dream Create Grow Online Marketing Series

My name is Kevin Halliday and I started Social Step to bring my own experience and knowledge to offer a personalised and professional service to all sizes of business. I also really love local businesses, but at the same time understand that the world is changing at a...

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Driving new sales with Instagram

There are a lot of misconception and perceptions about Instagram. Many believe that it is yet another social media fad that only the youth uses. You might ask, “what’s a big deal about posting pictures?”. And if you have a business, you might ask, “how is Instagram...

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Finding Time to Write Your Blog

The biggest problem I came across when I started to write online was finding enough time to have everything updated regularly. If you didn't know, Google sees how often your site is updated as a sign within their algorithm. This doesn't mean that you need to post...

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Why has Facebook killed organic reach?

It's no secret that Facebook killed organic reach over the last few years as it implemented a push towards paid advertising. For many business page owners this was understandable, Facebook is a business too after all! However, it's now become clear to most people who...

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