Why Australia’s NBN is no longer true ‘broadband’

I hate copper - not the actual metal - as it is blameless in the debacle that has become the National Broadband Network in Australia. Under the Liberal - National Party coalition the NBN has been transformed from a standardised FIBRE broadband network to one that...
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Dream Create Grow Online Marketing Series

My name is Kevin Halliday and I started Social Step to bring my own experience and knowledge to offer a personalised and professional service to all sizes of business. I also really love local businesses, but at the same time understand that the world is changing at a...
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Why it’s time to rejuvenate your Facebook page

1.7 billion active monthly users, 1.25 billion mobile users and 900 million active users - these are the staggering statistics of Facebook user activity. 49% customers support brands through their Facebook pages. These numbers are proof enough for businesses to have a...
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Driving new sales with Instagram

There are a lot of misconception and perceptions about Instagram. Many believe that it is yet another social media fad that only the youth uses. You might ask, “what’s a big deal about posting pictures?”. And if you have a business, you might ask, “how is Instagram...

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Finding Time to Write Your Blog

The biggest problem I came across when I started to write online was finding enough time to have everything updated regularly. If you didn't know, Google sees how often your site is updated as a sign within their algorithm. This doesn't mean that you need to post...

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Why has Facebook killed organic reach?

It's no secret that Facebook killed organic reach over the last few years as it implemented a push towards paid advertising. For many business page owners this was understandable, Facebook is a business too after all! However, it's now become clear to most people who...

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Is Article Marketing Dead?

Article marketing is one of the most popular methods of getting links into your site and establishing yourself as an expert in your particular niche. However, with all of the updates that Google has carried out over the last year is it still relevant? As with most...

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Adding Images to Your Blog Posts

Adding images to your blog post can create a more professional looking website and help you engage with your visitors. However, this can be difficult if you are short on time or are not able to take your own photographs. Don't worry though, there are lots of ways you...

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